Confucius Institute Directors External Communications Workshop

Sep 15 - 16, 2018 · Washington, DC

Confucius Institute Directors in the US today face an extraordinary challenge: how to articulate the value of the many contributions that CIs make to their students, universities, and local communities, and respond to the negative and uninformed stories about Confucius Institutes in the media and elsewhere.

The Confucius Institute U.S. Center, at its 2018 People-to-People Award Gala, invites you to a workshop to develop an action plan to address these challenges.

At this workshop, you will:

  • Learn external relations strategies and develop a communications plan to engage with your local community and tell stories of student achievements
  • Share communications and marketing strategies and collateral
  • Discuss current challenges with other CI directors and enhance the CI network in the US
  • Interact with Hanban representatives on concerns and issues

At the conclusion of this workshop you will have developed an action plan and value proposition to empower your Confucius Institute to engage your university community to further Chinese language and culture education in your local community.

The People-to-People Award Gala is an annual CIUS Center showcase that celebrates the Confucius Institutes’ core educational value—the achievements of our students. Ten exemplary honorees selected from throughout the United States will receive high-level recognition and share their CI learning stories before policymakers, corporate leaders, and educators.


Friday September 14

Arrival and Check-In
 7:00 pm | Welcome Dinner

Saturday September 15

8:30 am | Opening Session (CIUS Center)
Remarks: The value of CI from host universities’ perspectives
Noon-1:30 pm | Catered lunch
1:30-3:30 pm | Breakout sessions: Value propositions
3:30-5:30 pm | Return to hotel and short break
5:30 pm | Depart to National Press Club
and attend the Confucius Institute National Honors Gala

Sunday September 16

9:00 am- 3:00 pm | Media communication workshops,
including discussions, case studies, media press interview simulations
3:00 pm | Conclusion


The host hotel for this event is the Capitol Hilton. Please reserve your room before August 15, 2018, to receive a special CIUS Center rate. 

Please noted: the reserved rooms are limited and please make your reservation as soon as possible. You can also book any other hotel if you prefer.


Cheyenne Boyce
Senior Program Manager 
(202) 763-7204